Cathy Jain: Artificial: Signed Lavender Vinyl EP

Artificial: Signed Lavender Vinyl EP

Cathy Jain

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  • Release Date 10 December 2021
  • Buy Now: Dispatched in 7-10 days
Code
YALA17
Format
12" Vinyl
Label
Yala
Echoing the modernist pop of Billie Eilish, the production flair of Frank Ocean’s more soothing moments, and Lana Del Rey’s nostalgia for the recent past; ‘Artificial’ is a hazy, sun-kissed, R&B-tinged alt-pop track that stands Cathy out as a unique new voice.

“In a word my "artificial EP" is about authenticity.” explains Cathy Jain. “Together, the four tracks take a look at how we define what is really "real" when we spend so much of our time either in our own heads or in a virtual world online.

With each song on the EP, I've tried to create a snapshot of a few moments in someone's life where they are thinking about this. I think that people (especially those my age) stress a lot about their image and how their life and feelings match up to what other people expect of them, but these songs have a more light-hearted, observational, and kind of reassuring style.

So, in the title track "artificial", I'm picturing someone who feels like their life lacks authenticity but realises that their imagination and virtual life are all part of what makes up who they are.”

Cathy Jain was raised in China before relocating to the UK at the age of 13. She not only speaks fluent Chinese, but also plays the traditional instrument the guzheng, which reiterates her diverse talents as a musician, vocalist, producer and songwriter.
Tracklist
Tracklist
1 Cool Kid  
2 Artificial  
3 Green Screen  
4 I See Us In Heaven  

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